Effects of Diversification on Culture LO25125

From: Udy David-Adjah (udy@coscharis.com)
Date: 08/03/00


Greetings,

I am a Nigerian qualified Chartered Accountant working with an indigenous
Company with various subsidiaries who recently diversified from selling of
motor spare parts to importing, selling and maintaining BMW and LAND ROVER
vehicles. I have over 14 years working experience, and I am presently
doing my Masters in Business Administration.

I have read through some of your discussions and I was enthused at the
ideas put forward. They also helped my understanding of organisation
culture. Thanks.

I am doing a research work on the effects of diversification (as a type of
change) on the culture of a growing organisation; using my organisation -
Coscharis Motors Ltd. as a case study. I have some ideas that the effect
could be positive or negative depending on the outcome of the change.

But how can I measure the change? What possible changes could be expected
on the culture of the organisation? Is it worth the try?

I would appreciate some guidance, references and contributions from people
with global experience.

Regards,
Udy David-Adjah (Mrs)

-- 

Udy David-Adjah <udy@coscharis.com>

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