I am trying to develop a one-page preview/invitation of a book and web
community concerned with connecting measurement to organisational
learning/ systems. It also links to other value dynamic experiences that
business people and human beings should start to prioritise understanding
in a multidisciplinary way, now that we have seen Enron & Andersen and
other system/value exchange disasters
I find it very difficult writing in a vocabulary that appeals to everyone
I would like to involve, and trying to keep the big idea simple.
Consequently I would be most grateful for any comments on how the
following sounds to you. (How would you feel about participating in the
proposed game?)
sincerely, chris macrae, wcbn007@easynet.co.uk
WE NEED TO KNOW
Quarterly numbers auditing is 0.1 trillion dollar industry but only one of
two systems companies now need to drive their value destinies responsibly.
Quarterly numbers were not designed to cope on their own with modern
environments of business models & learning systems:
-whose drivers include intangibles, human relationships, transparency,
connectivity and social activism : worldwide & local
-where speeds of change range from the humanly deliberate, to the virtual
warp.
MAPPING STANDARD
The Missing Link provides a fieldbook for mapping the missing measurement
standard that a company's experts will need to integrate wherever leaders
wish to be systematically in charge of the following exchanges of
stakeholder responsibilities: Valuation dynamics, monetary:
-are system behaviours of the company in danger of causing total value
destruction?
-is the system's productivity earning the right to sustain demands for
monetary growth??
Reputational & brand dynamics, including communal and human emotional values:
-is the system inspiring the best human emotions, knowhow sharing and
service manners?
-as part of the macro and micro environments of other value systems, is
your system's leadership gravity one which has positive environmental
interactions on the human race?
COMMUNAL PRACTICE STANDARD : EVOLUTIONARY APPROACH
Via direct web access, we invite everyone to testify what value &
reputational dynamics matter most in their own contexts and then to
develop their own detailed rules of play. The Missing Link is
mathematically designed to provide the chessboard and pieces for players
to share early learning curves and then progress to their own grand
mastery of value exchanges and their SWOTs. A Good business - local or
global - can "make to measure" by honoring relationship demands of an
unique stakeholder community - which it is the core purpose of any living
company to develop through leading & learning.
definition: SWOT=Strengths, Weaknesses (internally) & Opportunities,
Threats (external environment)
+++++++++++++++++++++++++++++++++++++
Chris Macrae helped charter the World Class Brand Standards of Brand
Architecture, Brand Learning :Living Scripts & Identity Systems, and Brand
Measurability/Integrity. He is co-founder of Chief Brand Officer
Association. UK tel no 44- (0)208 540 5304
Register now to fully participate in our NEXT COMMUNITY : standardising
the relationships audit that global & intangibles-led companies need
alongside quarterly numbers.email wcbn007@easynet.co.uk subject wcb2002
Network Bookmarks include: www.allaboutbranding.com &
http://www.normanmacrae.com/brand_as_value_exchange/dynamic_valuation.pdf
--"chris macrae" <wcbn007@easynet.co.uk>
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