My 2cents on Student satisfaction LO13407

Pandora L. Patton (
Sat, 26 Apr 1997 17:04:09 +0000

I am in the middle of a paper on student satisfaction calling it:

"Customers for Life? The Introduction of Relationship Marketing in Higher

My premise is very simple. Business has finally discerned that it takes
more to get a new customer than to keep an old one.

Student satisfaction is linked to matriculation rates/attrition rates and
ultimately alumnae donations.

Is the student a customer of Higher Ed? Of course, but he is also the
product which receives the value added.

The problem is the system has exalted the administration and instructional
staff above student input, so the idea of student as customer has become
anathema. The 19% Drop in College enrollment is proof of that.



"Pandora L. Patton" <>

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