Communication plan -- large org LO15008

Ian Saunders (tpians@cix.co.uk)
Tue, 16 Sep 1997 15:40 +0100 (BST)

Replying to LO14989 --

Jane,

Like Clyde's response this is not a direct answer to your question.

THe most important thing that takes place is what the senior management do
with the message. Whilst it is important that the message is communicated
via as many channels as possible, and they obviously all need to convey
the same message [not easy] the behaviour of managers is, in my
experience, the most important communication.

If they do things that support the message then the message will be heard
and acted on. If they are luke warm, indifferent or anti then that is what
people will hear.

So training in communication techniques is not all that you have to do.
Senior managers, better still, everyone with managerial responsibility,
needs to be trained to understand the message, believe in it, act it out
and support it.

Without this active involvement of managers the message becomes seriously
diluted.

Best wishes

Ian Saunders
Transition Partnerships - Harnessing change for business advantage
tpians@cix.compulink.co.uk

-- 

tpians@cix.co.uk (Ian Saunders)

Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>