Not your typical mission statement LO15074

Slamet Hendry (sh@earthling.net)
Mon, 22 Sep 1997 21:02:44 +0700

"The mission of a manufacturer should be to overcome poverty, to relieve
society as a whole from misery, and bring it wealth."

He used tap water as an example. Here, he said, is a vital product that
is produced and distributed so cheaply that virtually anyone can afford
it.

"This is what the entrepreneur and the manufacturer should aim at: to make
all products as inexhaustible and as cheap as tap water. When this is
realized, poverty will vanish from the earth."
Konosuke Matsushita, May 05, 1932.

However he did not plan Matsushita Electric to be a non-profit
organization, either.

"If we cannot make a good profit, that means we are committing a sort of
crime against society. We take society's capital, we take their people,
we take their materials, yet without good profit, we are using precious
resources that could be better used elsewhere ... If many people do not
make a profit, the country will grow poor quickly."

"Don't sell customers goods that they are attracted to, sell them goods
that will benefit them."

Taken from John Kotter's book - Matsushita Leadership. (I highly
recommend this book.)

Matsushita is better known for the brand Panasonic and National, &
Matsushita Electric '96 sales was about 65 BILLION US dollar.

-- 

"Slamet Hendry" <sh@earthling.net>

Learning-org -- An Internet Dialog on Learning Organizations For info: <rkarash@karash.com> -or- <http://world.std.com/~lo/>