Profit Motive vs. LO LO23800

From: Fred Nickols (
Date: 01/20/00

Replying to John Gunkler in LO23782--

>I'll start: Ben & Jerry's. Ben introduced the notion of the "double
>bottom line" where they pay attention equally to doing social good and to
>financial success. There's a model that can be emulated.

Ben might have introduced the term "double bottom line" but the notion
traces at least as far back as the old Quaker saying about "Doing Well
While Doing Good."


Fred Nickols The Distance Consulting Company "Assistance at A Distance" (609) 490-0095

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