Translating Systems Approach to Family Therapy to Organizations LO24111

From: David Kramer (
Date: 03/03/00

I have been monitoring this list for over a year, and have not posted in
almost that long. But I would like to pose a question to this group that
is vitally important to the ongoing development of my Organizational
Communication consulting practice.

As communication consultants, my partners and I work with sales &
marketing executives and managers in the IT industry to help them achieve
"relationship-based" objectives in their campaigns. To that end, we go
beyond the traditional development of marketing strategies and materials
to focus on communication skills that enhance the quality of human
interaction. We accomplish this, in practice, through a program of
assessment, training, and coaching. Our emphasis is on collaborative
communication behavior through Dialogue.

In short, we say, long term customer loyalty and relationships cannot be
achieved through marketing strategy, collateral development and
competitive sales efforts. Long term customer loyalty, instead, can best
be achieved through genuine human interaction in small, dialogic

We are considering adding a team member to our interdisciplinary group who
is a very accomplished Family Therapist, a social worker and
nationally-known trainer in the Systems approach to family therapy. He has
written on the subject of translating his approach to family therapy to

It is possible to see many organizations as dysfunctional families, and
many group dynamic comparison can be made. Leader as father figure, etc.

My question: from all of your experience, will the corporate world reject
the idea of working with a social worker with a family therapy background,
regardless of his national reputation as a trainer, and how effectively we
are able to feature his organizational model?

Thanks for your kind attention



David Kramer <>

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