If you could ask anything.. LO25271

From: Gavin Ritz (garritz@xtra.co.nz)
Date: 09/01/00

Replying to LO25261 --

Hi Gerald

I normally ask companies about their unique identifications or
differentiation or purposes. This tags companies to their market and their
market to them.

If they answer anything like a functional discipline or process I know
they have no conscious idea of what demanders are really demanding.

 I normally get things like,
we have the best statistical quality checking systems
we are communications experts
we produce oil
we manufacture stainless steel kitchens
we produce cable
we have great customer relations
we produce high quality carpets for the airline industry

I know from these response then this company has no idea at all of its
real identity.

A good example of a manufacture that knows exactly what business they are
in, is Rollei camera manufactures if you ask them what business they are
in they will tell you in "memory recording concepts"

What this does tells us they do not care what systems are used but they get to
the basic level of need.
Does this not cover digital, analogue and any systems that will ever be
devised to record memory.

There are of course hundreds of questions to ask, the biggest problems
that I face is often horizontal accountability and role confusion caused
be functional disciplines and what actually produces the company. In
manufacturers that is relatively simple it is what they create "produce".
The problem is how do the control functions support this without squeezing
all the life out of the producing part. By restrictive controls and poor
ways to deal with complexity.


GDBurch@aol.com wrote:

> We are planning to ad a polling feature to our web site which will allow
> us to ask questions of our manufacturing community, collect their
> responses over a period of time (one week), and report the results back to
> them.


Gavin Ritz <garritz@xtra.co.nz>

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