Replying to LO25276 --
Winfried asked :
> Has anybody good resources about how to approach the evaluation of market
I assume you mean a traditional market analysis? This is a pretty well
established financial model, depending on the product or service, and
relies on some assessment of the intended market.
For example, a few years back, I conducted a market analysis for a new
type of dry cleaning process that I wanted to make available at a low
price. I determined through my research that I would need a population
density about double that of my current target market.
If this isn't what you meant, perhaps you can give me an example?
Vana Prewitt <Vana@PraxisLearning.com>
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