Strategy and Ontology LO26144

From: Rol Fessenden (Rol@fessenden.net)
Date: 02/16/01


Replying to LO26135 --

Peggy, you seem to be on to something with your desire to achieve clarity
of definition. From my perspective, strategy may be about predictability,
but less about planning and control. For example, I would argue that the
following: "Ensure that our environmental position is aligned with our
values. Ensure that employees understand the trade-offs we are willing to
make, and have made, to meet our environmental values. Ensure that our
customers understand that because of our environmental values, there are
products we cannot offer them." is a strategic goal statement. It says
nothing about how to achieve the goals, and it is not centralized or top
down except in reinforcing the values. It does not restrict learning and
changing. In fact it seems to enable those things to happen.

Of course, any process or approach -- including LO concepts -- can be
misused. Misuse by itself does not make something invalid.

Rol

-- 

"Rol Fessenden" <Rol@Fessenden.net>

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