Strategy and Ontology LO26169

From: Winfried Dressler (
Date: 02/19/01

Replying to LO26135 --

I like the following distinctions by Henry Mintzberg in Strategy Safari,
chart 1.2:

Intended strategy
become devided into unrealized strategy
and conscious strategy.
This is added by emergent strategy
and the total is the realized strategy.

Writings on strategy sometimes 'smell' as if intended strategy and
emergent strategy are a matter of either-or. What I like in Mintzbergs
chart is, that he manages to overcome seeming contradictions in different
forms of strategy beings, by putting them together in one picture of
strategy becoming, a kind of ontogenesis of strategy.

I am convinced by now that the biggest value of an intended strategy is to
serve as a fertile ground for emergent strategies. On the contrary, the
biggest trap would be to use an intended strategy as an alibi not to allow
for additional emergent strategies.

Liebe Gruesse,



"Winfried Dressler" <>

[Host's Note: In assoc w/

Strategy Safari : A Guided Tour Through the Wilds of Strategic Management by Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel but.. Amazon says it's not available


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