Self-organising complex marketing systems LO26630

From: Gavin Ritz (
Date: 05/05/01

Replying to LO26626 --

Hi At and Chris

I omitted something very important in my last message to you and Chris

> Wholeness for me has two important feature -- unity and associativity.
> If one of these two features gets impaired, wholeness decreases. The
> unity is not by far as big a problem as the associativity, i.e. assuring
> commuting structurers of the form X*Y*Z within marketing itself with Y
> as commutator.

This form X*Y*Z is the archetype form (evolutionary ground plan) of life,
mind and matter, this is the whole. The content looks like this in words
flow1-transformed flow-flow2. With Y as the commutator in associativity
and Y the transformer (assimilator, digestor, converter) in the whole.
X=flow1 (input) tube, Y=transformer, converter, commutator, Z=flow2,
(output), tube.



Gavin Ritz <>

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