Was: Self-organising complex marketing systems LO26656
Gavin wrote in reply to my:
>> Is it possible that John and Gavin have two different understandings of
>> the meaning of the word "marketing"?
>
>I am just using the standard meaning of marketing, and not adding any
>extra's too it.
Sorry for picking out this one sentence and changing the subject line, but
the topic of standards seems very important and not yet clear at all. In
fact I can write only on a kind of feeling and hope that you can connect
to it in your way.
I have distinguished marketing as a whole, which allows for its evolution
and a colorful one-to-many-mapping of a kernel of ideas on as many
organizations as wish to adopt and develop those ideas ("John"). And on
the other hand marketing as a support function to an organization as a
whole ("Gavin").
What does a "standard meaning of marketing" (however it might look like -
I personally am not aware of such a standard) do to the above two
understandings of marketing?
In the second case, the standard would simply define the support function.
If it is well done I may consider such definition as helpful. As an
analogy, I view it like defining 1 meter to support measurements and the
exchange of results. "1 meter" could serve as a good example of very
useful standards. The concept of "length" may evolve as we learn and
compexify our knowledge on space and time and whatever will play a role
here one day, 1 meter will stay 1 meter. But would you think of 1 meter as
the definition of the concept of length? Would a marketing standard define
the concept of marketing? This would be fatal - it would kill the concept
by at least and most obviously taking out "becoming" of liveness. As a
concept, marketing (or length or whatever) forms a whole and as such it
has to include liveness including becoming.
Let us look at the quote again:
>> Is it possible that John [concept] and Gavin [support] have two different
>> understandings of
>> the meaning of the word "marketing"?
>
>I am just using the standard meaning of marketing, and not adding any
>extra's too it.
Gavin, your comment makes good sense within your meaning of marketing as I
tried to acknowledge above. But in missing the distinction I made, it
could become fatal for the other meaning which still exists and must not
be standardized but need to evolve like any concept as increasing wholes
of the mind. As the thread said: Self-organising complex marketing
systems.
Liebe Gruesse,
Winfried
--"Dressler, Winfried" <Winfried.Dressler@Voith.com>
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