Definition of Mastery LO28343

From: PODOLSKY,JOE (HP-Cupertino,ex1) (
Date: 04/29/02

Replying to LO28331 --

Anyone interested in good product design practices should learn about the
Nielsen Norman Group, and read Don Norman's
several books on the subject. His "Design of Everyday Things" is a

Then, after we've all read that, we can read "The Knowing-Doing Gap" by
Jeffrey Pfeffer and Robert Sutton, which explains why we still have the
problems described in the article Ray shared. :-)


> April 28, 2002
> Comforts of Home Yield to Tyranny of Digital Gizmos
> Last Christmas Eve, just as Lynne Bowman was preheating her
> oven to roast
> a turkey for 15 guests, her daughter accidentally brushed
> against one of
> the new oven's many digital controls.
> "We heard this `beep beep beep,' " recalled Ms. Bowman, a 56-year-old
> freelance creative director who lives in Pescadero, Calif.,
> "and no more
> oven. After that, we couldn't get it to work."


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