Dear LO list members
I have developed a set of nine 2-day workshops on Business Development
(see below) for a local College's corporate training division in Toronto,
and I would like to get some feedback from LO list members who are also
involved in Business Development, as well.
The definition that I use of Business Development is: how can I become
more opportunity -savvy and how can my organization become more
opportunity-sensitive? ( The Introduction workshop includes a learning
instrument -The Business Development Index)
The Business Development curriculum project is a result of my recognition
two years ago that a number of people (including entrepreneurs and SME's )
have business development in their titles or job roles/responsibilities,
but that an academic program in this field didn't exist. There is a lot
of confusion around the term "business development" and the academic
literature is sparse, fragmented, and largely inaccessible to most SME's.
Academics have largely ignored "business development" as a discipline.
Could you please respond:
1) if you see any glaring gaps in content
2) what other workshop topic areas would you suggest
3) are you aware of any college or university offering a program on
"Business Development" the BizDev professional?
4) can suggest what KM / LO tools or concepts can be integrated into the
workshops. (i.e I have a section called aligning your KM and Business
Development program in the Designing winning business Models workshop)
5) I'd love to talk to people involved in Business Development (as VP's
or Directors to Business Development) to find out what components your
BizDev program includes.
The workshops include:
1) Introduction to business development;
2) Designing winning business models;
3) Strategic Lateral Thinking for Business Development;
4) The Opportunity Clinic-Spotting/Recognizing and designing
opportunities for your business;
5) Advanced business development concepts and tools;
6) Leadership Skills for Business Development.
7) Strategic Relationships Partnerships and Alliances
8) Co-development or co-creation strategies for business development
9) Resolving Conflicts and Disputes in Strategic Relationships
Partnerships and Alliances
[Host's Note: Walter, thanks for sharing these outlines! ..Rick]
Here's a sample outline:
* Curriculum Outline - Strategic Relationships, Partnerships and Alliances
(RPA's)
Day 1
- Popularity of Strategic Relationships, Partnerships and Alliances
(RPA); recent trends
- Definitions, Motivations to form Alliances,
- How do you make it work and last for you? What are some of the
philosophies and practices that enable partnership success?
- What are the most common forms of partnerships and alliances? The
Alliance Continuum
- How do I choice the right collaborative strategy?
- What are the most important criteria by which to evaluate a strategic
partnership? The 7 golden rules of Partnerships
- How much due diligence is necessary?
- How do you ensure a win-win deal? 7 Key Partnership Ingredients
- How do you avoid common partnerships traps and pitfalls?
- What are the critical success factors in partnerships? What are the
top 5 ways to ensure a successful partnership?
- What are the differences between local and international partnerships?
- Industry-Academic Alliances
- Leadership styles that enhance successful partnerships
Day 2
- 10 steps towards successfully negotiating your alliance
- What red flags should you watch for in the negotiating process?
- David and Goliath-Looking at the Unbalanced partnerships - perils for
SME's and large corporations
- Success Factors of Strategic Alliances in Small and Medium-sized
Enterprises
- Strategic Alliances Between Startups and Large Firms: Uncoupling
Entrepreneurial Challenges
- Best practices in forming, planning and managing an alliance
- Designing your partnership program. Is it viable? How do you hone
your alliance process? What new structures need to be created to support these alliances?
- Aligning your Strategic Alliance Program with your Business Development
Goals
- Aligning your Strategic Alliance Program with other key corporate
functions, marketing, sales etc
- Specifics of International partnerships and alliances and the
importance of cultural differences
- Becoming skilled at nurturing relationships with your strategic allies
- Case study
- Alliance Checklist and Action Plan
- Interesting recent research
Thank you in advance
Walter Derzko
President
NewBizDev.org
Toronto, Ontario
Canada
wderzko@pathcom.com
416-588-1122
Web: http://www.newbizdev.org
NewBizDev Discussion Forum: http://groups.yahoo.com/group/newbizdev
Brochure: http://www.newbizdev.org/new_bus_dev.pdf
--"Walter Derzko" <wderzko@axxent.ca>
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