Replying to LO29315 --
Dear LO-friends
With fear and trembling did i dare to change what Jan Lelie rightly called
"a nice quote, what a bright light, a razor sharp observation". I did it
as an experiment to see whether that razor sharp observation was confined
to one experential field, i think not!
"Companies and brands 'show up' in the give-and-take of consumer
discourse. The capacity for ongoing dialogue is the measure of a value
propositions' robustness as a system meant to operate in the marketplace
of ideas. The vitality of that dialogue determines the woof and weft from
which the market space is woven that gives shelter to the company or
brand's future. Dialogue is the domain where values are prioritized and
meaning is made. It is in those networks of dialogue that opportunities
reside, and from that realm the system's rules emerge. Companies and
brands succeed to the extent that they evoke persistent relationships
required to ensure that the system presents value to those its existence
influence."
thank you Andrew it blows me away
chris klopper
--"syntagm" <syntagm@icon.co.za>
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