Trends in Organizational Learning concept LO29465

From: Alfred Rheeder (
Date: 11/06/02

Replying to LO29403 --

Jason wrote:

> Replying to LO29382 --

> I think there is more to media than just finding one that is
> task-appropriate. The truism of McLuhan is that the medium is the
> message.
> I believe the media we choose give important clues to how much we really
> value certain types of communication.

I agree much more than just task-appropriate, however I am of the opinion
that the truism of McLuhan is just part of the truth. The medium as the
context/environment of the message is just as important as the message

I believe it is also fair to say that the media also give important clues
to the social/cultural background which forms part the context/environment
of the medium.




Alfred Rheeder <>

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