Opportunity Recognition = Insight LO29541

From: Walter Derzko (wderzko@pathcom.com)
Date: 11/21/02

Replying to LO29537 --

Martin Silcock <msilcock@explorate.co.uk> asks

> I am interested in "Insight" - what it is, how it happens, what it needs
> to happen, how it relates to knowledge, learning, creativity and
> innovation, what tools, technologies, ,processes and approaches help
> foster it. What is the anatomy of an insight?

The first step involves mapping the existing business landscape..what is
the "here and now".

New insight ( or opportunity recognition or sensemaking) comes from a
number of cognitive opporations such as challenging existing concepts, or
assumptions / "what do we take for granted"

The cognitive skills for that have been explored by such people as Edward
de Bono and his lateral thinking methods i.e concept challenge or
assumption challege and others.

I'm working on a related issue -Opportunity Recognition with my clients,
which in other circles have also been called insight, sense and respond or


The Opportunity Recognition and Innovation Index (ORII), developed by
Walter Derzko, NewBizDev.org


The Opportunity Recognition and Innovation Index (ORII) is an assessment
instrument that I developed to determine the innovative capacity of an

This comprehensive tool explores three levels-the individual, the team and
firm level by addressing the following questions: How opportunity-savvy is
an individual ? how opportunity-driven and innovative is your team ?
and how opportunity-promoting is the organization culture as a whole? It
helps the organization determine where the gaps are in innovation
performance at all three levels of the organization and to decide what
action steps are need to address these gaps.

The ORII Instrument explores three levels of innovation performance

1) How Opportunity-savvy is an individual? How well are they able to sense
and respond to opportunities?

2) How Opportunity-driven and sensitive is your team? How can we optimize
team composition and team dynamics for the innovation task at hand?

3) How Opportunity-promoting is the corporate culture in the recognition
and exploitation of an opportunity? How efficiently and effectively can
the organization drive innovation from the idea stage to

At the individual Level, some of the dimensions that the ORII touches on

- anticipatory skills
- alertness
- individual propensity for risk
- spotting early clues or weak signals of change
- sense-making
- thinking skills for new pattern recognition
- evaluation
- sharing
- responding
- acting pro-actively etc

as well, the ORII addresses a number of management issues at the
corporate/firm level including:

- strategic orientation
- agility
- commitment to opportunity
- commitment of resources
- control of resources
- management structure
- management processes
- management of the opportunity portfolio
- innovation leadership
- reward philosophy
- tolerance for risk
- growth orientation
- entrepreneurial culture
- searching for opportunity-demanding customers etc

For Information contact

Walter Derzko
Toronto, Ontario Canada
Web: http://www.newbizdev.org
Forum: http://groups.yahoo.com/group/newbizdev
Brochure: http://www.newbizdev.org/new_bus_dev.pdf


"Walter Derzko" <wderzko@pathcom.com>

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