Nicole Coughlin (
Fri, 06 Mar 1998 15:34:22 -0500

May 11-13, 1998 * JW Marriott Hotel, Washington, DC

Why Have the Very Best Organizations Embraced Coaching & Mentoring as a
Source of Competitive Advantage?

Through revolutionary coaching and mentoring practices, organizations-from
the front line to senior managementhave overcome the phenomenal
developmental challenges of todays knowledge worker.

Through aggressive development of everyones coaching and mentoring skills,
organizations are building their human and intellectual capital competitive
advantage. By creating a coaching and mentoring culture, the best
organizations are going far beyond the rhetoric of "people as the most
important asset" and are taking proactive steps toward building a
world-class organization.

Consider the Facts: In a 1997 study by the Center for Creative Leadership,
research on managerial learning suggests that formal developmental
relationshipssuch as coaching and mentoringare an effective way to
enhance growth and change in managers. In fact, 77% of the respondents from
U.S. companies implementing formal mentoring and coaching programs improved
retention and performance.

Learn from more than 30 experts including:

Rick Pitino, Head Coach and President, Boston Celtics, and Author, Success
Is a Choice

Ken Blanchard, President, Blanchard Training & Development, and Author,
Everyones a Coach

Chip Bell, Author, Managers as Mentors: Building Partnerships for Learning

Mary Dee Hicks, Co-Author, Leader as Coach

David Peterson, Senior Vice President, Personnel Decisions International

Deborah Tannen, Author, Talking From 9 to 5: Women and Men in the Workplace
Professor, Georgetown University

Aylwin Lewis, COO Pizza Hut

Cheryl Richardson, Author, Make Time for Your Life: A Personal Coachs
Seven-Step Program for Creating a High Quality Life

Laura Berman Fortgang, Author, Take Yourself to the Top

Program features include: 6 specialized tracks, interactive coahcing
simulations, over 30 expert presentations, hands-on workshop tutortials,
and a full exhibit hall

For More Information on The Coaching and Mentoring Conference call
781-862-3157 x007, visit our website at or email

Nicole E. Coughlin
Linkage, Inc.
One Forbes Road
Lexington, MA 02173
Ph: 781-402-5412
Fax: 781-862-2355


Nicole Coughlin <>

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