Language of Leadership LO17401

Jouni Virtaharju (
Fri, 13 Mar 1998 10:54:31 +0200

Replying to LO17379 --

>Therefore, I am interested in knowing of any similar seminar
>offerings, any resources such as video-tapes or printed speeches,
>and any other textbook possibilites. I think this topic can be a
>rich and interesting one and I am looking forward to developing a
>worthwhile seminar. Any assistance is greatly appreciated!!!

You should take a look at a book by Eccles, R. & Norita, N. called Beyond
the Hype (1992). In a chapter called Rhetoric: The Work of Words they
examine the talks of the CEO4s and management consultants of the 504s and
the late 804s. The resemblance is striking and the conclusions are IMHO
eye opening.

Jouni Virtaharju

Jouni Virtaharju
Laboratory of Work Psychology and Leadership
Department of Industrial Management
Helsinki University of Technology

tel. office 09-451 3672, mobile 050-568 0369, fax 09-451 3665

Metsaneidonkuja 6
P.O. Box 9500
FIN-02015 TKK


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