Strategic Learning LO19808

Mark Feenstra (
Thu, 12 Nov 1998 10:12:15 +1300

Replying to LO19793 --

In response to Fred Nickols posting re strategic learning in LO19793:

A weakness of strategic planning relative to strategic learning is that it
tends to assume the capacity of an organization to materialize its
strategic intentions in an uncertain environment. In my view this capacity
is often underdeveloped, relative to the extent of organizational
intentions. Ignoring this weakness severely constrains the capacity of
strategic planning to create value. As our environment becomes
increasingly uncertain this weakness appears to me to have led strategic
planning to seem less and less relevant in many organizations. I am
proposing strategic learning as an approach to strategy that suits a more
uncertain environment. I am not proposing that there are not other useful
models of learning and/or strategy. Rather that when times are uncertain
an experiential or action learning approach has much to recommend it when
it comes to strategy.

Warm regards



"Mark Feenstra" <>

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