Branding and Open Space LO19836

T.J. Elliott (tjell@IDT.NET)
Fri, 13 Nov 1998 14:23:44 -0500

Replying to LO19805 --


In response to your request about info or experiences using Open Space
technology for branding work, I have used a variation of Search Conference
for companies looking at their overall marketing with some success. The
eventual problem in a few but not all instances? That participation
stirred up mighty resistance among those with the existing authority for
such decisions even though they had chartered the Search Conference. I
know this is off your request but you stimulated the thought in me. Hope
you get more direct answers ;-)

T.J. Elliott
Cavanaugh Leahy & Company
Mind On The Job newsletter
914 366-7499

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