To become or not to become. LO24354

From: Winfried Dressler (winfried.dressler@voith.de)
Date: 04/12/00


Replying to LO24323 --

Dear Gavin,

>Whatever we believe to be true is true for us.

This statement can of course also only be true for those who believe in
it.

How do we become to believe this or that is true, or not true anymore
etc.?

I think this is one of the basic questions behind marketing: How can I
influence people to believe that "To buy this product is beneficial for
me." is true (well, not philosophically true - true here means: they did
buy)? The lifecycle of products show very clearly: Yes, there is becoming
in this question. The answer of today may be useless tomorrow. And
attempts to corrupt 'customers' integrity is legion.

A while ago, Tom Petzinger pointed us to The Cluetrain Manifest.
<http://www.cluetrain.com> Here you find 95 thesis relevant to business
communication, full of becoming. For example take thesis 15:

"In just a few more years, the current homogenized 'voice' of business -
the sound of mission statements and brochures - will seem as contrived and
artificial as the language of the 18th century French court."

Liebe Gruesse,

Winfried

-- 

"Winfried Dressler" <winfried.dressler@voith.de>

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