Self-organising complex marketing systems LO26743

From: Paul Prueitt (
Date: 05/28/01

Replying to LO26741 --


Again, I think that the key to understanding branding and market adoption
is to see this in a stratified fashion.

The market (or society in general) is processing information at one level
of interaction. Branding philosophy projects a view-point of a self image
of an individual - or small group.

The view point is not at the same level of interaction as that which
exists in the market, or society in general.

The branding philosophy is a means to link the two levels of interaction.

The viewpoint I present to you is one that is vested in the neuroscience
of perception - and in various other discipines as I have noted in my

I need your help in founding a new company. We are in Northern Virginia.

Dr. Paul Prueitt


"Paul Prueitt" <>

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