Replying to LO26741 --
Again, I think that the key to understanding branding and market adoption
is to see this in a stratified fashion.
The market (or society in general) is processing information at one level
of interaction. Branding philosophy projects a view-point of a self image
of an individual - or small group.
The view point is not at the same level of interaction as that which
exists in the market, or society in general.
The branding philosophy is a means to link the two levels of interaction.
The viewpoint I present to you is one that is vested in the neuroscience
of perception - and in various other discipines as I have noted in my
I need your help in founding a new company. We are in Northern Virginia.
Dr. Paul Prueitt
"Paul Prueitt" <firstname.lastname@example.org>
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