Communicating Vision and Mission LO20185

Cowan, Keith (kcowan@ORION.GLOBALDEN.com)
Mon, 14 Dec 1998 13:29:02 -0800

Replying to LO20165 --

> Rich Gonzalez <:rgonzale@soleil.acomp.usf.edu > asked:
> Can you think of any other short and sweet (and effective) vision
> statements
> like the " a computer on every desk" that you cited?

The best I can do is point to my web site for an extensive discussion on
the topic.

http://ourworld.compuserve.com/homepages/yti/vision.htm
Regards...Keith

K. C. Cowan
Orion Technologies (ORTG) at http://www.GlobalDEN.com or 604-207-3809

PS A couple of teasers from the above reference:
When leading groups in visioning, I often begin by presenting and
contrasting the John Kennedy
Man on the Moon challenge and Dr. Martin Luther King's I Have a Dream
vision...
and

Frito Lay "Satisfy America's snacking needs with fun foods within arms
reach"

Microsoft: "A computer on every desk" and then
"Taking computers where they haven't been before"

3DO: "Create a compelling new home interactive multimedia platform by
developing technology that achieves a breakthrough in audiovisual realism
at an affordable price".

Andersen Consulting: "Help clients change to be more successful".

-- 

"Cowan, Keith" <kcowan@ORION.GLOBALDEN.com>

Learning-org -- Hosted by Rick Karash <rkarash@karash.com> Public Dialog on Learning Organizations -- <http://www.learning-org.com>