One of the things I see missing from this discussion is the need for
individuals starting the initiative to walk the talk. From my own
experiences I have found that this is the strongest method of changing
values. You will undoubtedly have detractors of the new vision. The only
way to change that is to show them how the new values result in a better
way. You'll need patience and persistence to make the change actual.
Also try to find a way to make it emotional and even heroic in the order
of human events.