Communicating Vision and Mission LO20230

Eugene Taurman (
Sat, 19 Dec 1998 08:50:44 -0600

Replying to LO20223 --

Scott shared his experience with Quality is Job 1, i also lived that one
but would like to share another since then.

There is another vision that may be the implementation I have seen. "Have
fun." Implementation is far more important than the words and that is the
difference between a slogan and a vision. For a vision statement to be of
value to the organization it needs to become part of every individual's
system of beliefs. Then actions parallel the vision and mission.

To communicate it , it needs to be explained and top managers must show
they mean it with the actions they take. Actions like who is promoted,
questions during tours and above all what is on the top management's

In the company the explanation goes something like this.

We can't have fun if
we are not making money
the customer is mad at us
We can't serve the customer's need if
our process are not right for the purpose
our purpose is in the wrong direction
So have fun

The owner of this company expects this and lives so his people are
involved and dedicated to serving the customer.

The sad part of a vision statement is no matter the words management's
true belief system is what takes root and drives all the small decisions
in an organization. So think about it.


>I remember hearing of the electronic billboard near Dearborn reading one day:
> Quality iw Job #1
>which I am ALWAYS reminded of when I see the former.

Eugene Taurman

What you are is determined by the thoughts that dominate your mind.
Paraphrase of Proverbs Ch 23 vs 7 KJV


Eugene Taurman <>

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