Communicating Vision and Mission LO20145

Eugene Taurman (
Wed, 09 Dec 1998 11:10:49 -0600

Replying to LO20135 --

Anje asked about selling vision.

It takes work. The president of Midwest Airlines said he spends 80% of his
time explaining to people how their work fits into the vision. The Toyota
executives live it and spend as much as 30 hours per week following up on
how well processes work and if they are serving the user and the customer.

I start my clients at the corporate level and we take in through the
organization with small meetings in each department and then select
measures that support the vision and mission. That way people have an
indicator and something on which to report progress.


At 08:22 AM 12/8/98 +0100, you wrote:

>I am a practicioner and my company is about to introduce our new vision.
>Now, how to do that intelligently and get prople buying in?? Can you help
>me to develop some new and creative ways?

Eugene Taurman

What you are is determined by the thoughts that dominate your mind.
Paraphrase of Proverbs Ch 23 vs 7 KJV


Eugene Taurman <>

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