Systems Thinking for Marketing Execs LO21850

Swan, Steve R. SETA CONTR (
Mon, 7 Jun 1999 10:28:07 -0400

Replying to LO21821 --

Just a thought. What does "...take a more natural, open and authentic
approach to their marketing relationships" mean? I see some labels there
that might counter the overall culture these people have to live in or may
even be biases toward them that may not be true. Perhaps they see
themselves as natural, open and authentic.

Within any system can be a component that we don't understand or agree
with, but that works. So I wonder if a different thought would work. Get
them to identify and label their "natural state" and work with it, not
against it.

>As a marketing communications consultant, I have a couple of
>opportunities to introduce marketing executives at mid-sized companies to
>a systems approach to their communications (advertising, PR, website,
>trade shows, etc.)
>I'm trying to get them to relax, take a more natural, open and authentic
>approach to their marketing relationships.


"Swan, Steve R. SETA CONTR" <>

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