Is TQM Enough For Competitive Advantage? LO22629
Sat, 11 Sep 1999 07:16:33 -0500

Replying to LO22590 --

on Sun, 05 Sep 1999 06:51:59 +0300
From: "Jamal K. Al-Dabal" <>
wrote in part about his dissertation

"TQM gurus and consultants market it as the best change initiative that
provides organizations with a competitive advantage. They also say that it
is a cure for all problems that companies face."

TQM is one strategy. Panacea seekers are doomed to disappointment. P.T.
Barnum was correct.

C.W. Russ Russo
Quality University On-Line


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