Translating Systems Approach to Family Therapy to Organizations LO24147

From: Richard Seel (
Date: 03/09/00

Replying to LO24127 --

Bill Braun <> writes
>you will no longer be marketing, which is a manipulative process at its


Marketing need not be manipulative at its heart. One view is that the role
of marketing is to try to find out what people want or need and then to
deliver this to them.

In this idealised sense marketing is a servant discipline, one which seeks
to change the "We know what's best for you" approach of so many
enterprises to a "please tell us what is best for you" approach.

I was briefly in marketing and, yes - if you prick us, do we not bleed?

(Of course, I am also aware of the other end of this spectrum but there is
light here as well as darkness.)

Best wishes,

Richard Seel

New Paradigm Consulting

Seabrink, Beach Road, Bacton Green, Norfolk NR12 0EP, UK.
+44 (0)1692 650 706


Richard Seel <>

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