Preventing corruption of caring love. LO24419

From: Morty Lefkoe (
Date: 04/23/00

Replying to LO24392 --

Replying to LO 24392

Winfried, you asserted:
> *** An organization which defines it's identity
> *** in terms of providing needs to their customers
> *** will not emerge into a learning organization.

How do you suggest an organization should define it's purpose or identity?

I believe that individuals want to contribute to others (even if many
people aren't aware of this basic desire). Thus, organizations are groups
of people who have banded together for the purpose of contributing to
others in ways that individuals cannot do on their own.

When I've assisted organizations to create a mission statement one of the
primary requirements is to focus on the benefits that will be provided to
the customers, the difference that will be made in their lives by the
products and services the organization is offering.

How do you see it?

Regards, Morty
Morty Lefkoe
For information about the Decision Maker(R) Institute or
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"Morty Lefkoe" <>

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