Self-organising complex marketing systems LO26705

From: Gavin Ritz (
Date: 05/22/01

Replying to LO26700 --

Hi Gunther, At and Chris

Folke GŁnther wrote:

> Chris Klopper wrote:
> > Within an LO we should find a Learning (marketing) Organisation. On an
> > imaginary ladder of learning we should then also find LMO's at different
> > levels. It seems to suggest that Marketing can be thought of as a complex
> > self-organising system within which we will find different self-organising
> > complex marketing systems.
> I have been into this idea myself. (Systems ecologist, studying complex
> self-organising systems, among else)

I have been looking at biological complex systems myself and there are in
my opinion some very key issues that are different. Between economic
systems and biological systems.

Economies are not self organizing
The mental process that humans project onto the economy are self organizing.
Most business do not produce entropy at all.
Some produce material entropy only.
All social systems are reversible.
All organizations are reversible.
Work equals mental concentration over targeted time for organizations. (see my
second point)
Only the human mental processes are irreversible.
I believe the same force drives both that I identified some years ago as the
attractor-repulsor singularity (discussed as the algedonic signal or the tension
between desires and fears elsewhere).
The aggregation (all people) and projection of mental processes create our
Biological systems are generally wholes (cells) organs and associated parts.
Whilst economies have been labeled and divided into parts. This has actually
created some form of insanity with humanity.

> If you can define marketing systems (or the total economy system) as a
> selforganising, complex system, then the general principles that apply for
> complex ecological systems (e.g. maximising available exergy utilisation,
> maturing etc.) could also have some explanatory implications for economic
> systems.

Pretty keen to hear what you have to say about exergy At.

> Ecological systems are for example inclined to utilise exergy from a flow
> (i.e. the sun), which leads to a sigmiod growth curve, but in theis case
> economic systems utilise exergy from a source, which leads to a
> exponential growth pattern (more on this at
> )



Gavin Ritz <>

Learning-org -- Hosted by Rick Karash <> Public Dialog on Learning Organizations -- <>

"Learning-org" and the format of our message identifiers (LO1234, etc.) are trademarks of Richard Karash.